NFT Marketplace Beats 5 Competitors with SEO
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NFT Marketplace Outranks Major Competitors
Client: NFT marketplace focused on digital art
Main Challenge: Competing against established marketplaces with bigger budgets
The client shared: "What impressed me most was how LBL tracked everything back to revenue. They didn't just promise rankings, they showed us how each change led to more users and more sales. Their process is clear and their reports are honest. If something didn't work, they told us and fixed it."
SEO Audit: What We Found
Our analysis revealed three major obstacles blocking growth: Poor site architecture, making it difficult for search engines to crawl key pages. Content misaligned with search intent, unclear and inaccessible for users. Multiple technical errors, including broken links, redirect chains, and performance issues.
Starting Point
- 12,600 monthly organic visitors
- 5 keywords in top 3 positions (big commercial terms)
- 164 keywords in positions 4-10
- 78% bounce rate
- 122 referring domains
- Outranked by 5 direct competitors for all main commercial terms
Our Strategic SEO Approach
We executed a multi-layered SEO plan covering technical cleanup, targeted content creation, and link-building campaigns. Each action was designed to improve discoverability, educate users, and strengthen domain authority within the competitive DeFi landscape.
What We Did
Deep Competitor Analysis
- Analyzed top 3 competitors' content and backlink profiles
- Found 42 keyword gaps to target
- Identified content topics competitors missed
Content Overhaul
- Created 26 new pages targeting buyer-intent keywords
- Simplified language across the site (reduced reading level from grade 12 to grade 8)
- Added clear CTAs on all pages
- More...
Technical Improvements
- Fixed mobile loading issues (speed improved by 83%)
- Added schema markup for rich results
- Optimized images (reduced size by 48% without quality loss)
- Fixed many interlinking issues
- More...
Authority Campaign
- Built relationships with 18 crypto influencers
- Created linkable assets (market reports, guides, tools)
- Earned mentions on 47 industry websites
- More...
Results That Speak for Themselves
The impact of our SEO strategy was measurable and meaningful — from keyword rankings to user conversions. These data-backed results reflect not just growth, but sustained performance improvement across the entire DeFi site.
Real Results (Verified via Google Analytics & Search Console)
- Organic traffic: 8,400 → 24,108 monthly visitors (+287%)
- Top 100 keywords: 143 → 486
- Page one keywords: 12 → 64
- Average position: 34 → 22
- Conversion rate: 1.7% → 2.9% for newsletter signups
Ready to Outrank Your Crypto Competitors?
Crypto Llama’s SEO strategies help Web3 brands grow search visibility, attract high-intent users, and turn traffic into traction.
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