DeFi Protocol Increases Search Traffic by 287% in 6 Months
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How a DeFi Protocol Increased Organic Traffic by 287%
Client: A mid-sized DeFi protocol offering lending and staking services
Main Challenge: Low visibility in search results despite having a solid product
The client told us: "We tried two other SEO companies before LBL. The difference is LBL actually showed us what they were doing and why. Each month our traffic grew, and we could see exactly why it was happening."
SEO Audit: What We Found
Our SEO audit showed three main issues:
- Site structure made it hard for search engines to find important pages
- Content didn't match user search intent at all
- Tons of technical errors
Starting Point
- 8,400 monthly organic visitors
- Ranked for 143 keywords in top 100
- Only 12 keywords on page one
- Average position: 34
Our Strategic SEO Approach
We executed a multi-layered SEO plan covering technical cleanup, targeted content creation, and link-building campaigns. Each action was designed to improve discoverability, educate users, and strengthen domain authority within the competitive DeFi landscape.
What We Did
Technical SEO Fixes
- Fixed 404 errors and redirect chains
- Improved page speed (indirect ranking factor)
- Created clear site architecture with proper internal linking
- More...
Authority Building
- Built 38 backlinks from crypto news sites and finance blogs
- Fixed broken backlinks (found 17 that weren't counting)
- 3 digital PR campaigns
Content Strategy
- Added 14 new pages targeting high-value keywords
- Updated 23 existing pages to match search intent
- Created simple guides explaining complex DeFi concepts
Results That Speak for Themselves
The impact of our SEO strategy was measurable and meaningful — from keyword rankings to user conversions. These data-backed results reflect not just growth, but sustained performance improvement across the entire DeFi site.
Real Results (Verified via Google Analytics & Search Console)
- Organic traffic: 8,400 → 24,108 monthly visitors (+287%)
- Top 100 keywords: 143 → 486
- Page one keywords: 12 → 64
- Average position: 34 → 22
- Conversion rate: 1.7% → 2.9% for newsletter signups
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