What Keywords Should Crypto Startups Target?

Choosing the right keywords is critical for crypto startups. I've been in this space for years, and I know exactly what works and what doesn't.

Let me break down the exact keywords crypto startups should target to get real results.

The crypto market changes fast. Your keyword strategy needs to include both broad terms that capture general interest and specific terms that connect with your exact audience.

For starters, broad keywords like "cryptocurrency," "blockchain," and "NFT" bring in large traffic numbers. These terms help you cast a wide net. But the competition for these keywords is fierce, so you need more.

Specific keywords give you the edge:

• If you run a crypto exchange, target terms like "secure crypto exchange" or "low-fee trading platform."
• DeFi projects should focus on "yield farming opportunities" or "crypto lending platforms."
• NFT startups can use "NFT marketplace" or "digital collectibles."

Research your competitors to see what keywords drive their traffic. Tools like Ahrefs or Semrush show you exactly what works for others in your space.

Don't ignore long-tail keywords. Phrases like "how to stake Ethereum" or "best crypto wallet for beginners" have less competition but bring highly motivated visitors.

For expert help with your keyword strategy, check out specialized crypto SEO services that understand the unique challenges of blockchain marketing. Many startups have seen dramatic improvements by implementing successful crypto SEO strategies tailored to their specific niche.

Local targeting works too, especially for crypto ATMs or in-person services. Keywords like "crypto exchange in Singapore" or "blockchain developer Dallas" can connect you with nearby customers.

The key is balance. Mix high-volume keywords with targeted niche terms that match your specific products. Update your keyword list regularly as crypto terminology evolves.